Posts Tagged ‘news’

How to Revitalize a Brand? Try Making it a Superhero

Posted on: September 22nd, 2014 by Wendy Alpine

Superman, Ironman, Captain America, and...Captain Citrus? Watch for This New Superhero! by Wendy AlpineTo combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.

Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. Read More

The Future of Content and SEO

Posted on: October 18th, 2013 by Wendy Alpine

By Ann Warren

The Future of Content and SEO by Ann WarrenRecently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google changes its rules again and causes us to adjust our PR and marketing strategies accordingly. Read More

3 Things Diana Nyad Can Teach Us About PR

Posted on: September 20th, 2013 by Wendy Alpine

3 Things Diana Nyad Can Teach Us About PR by Wendy AlpineAt 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. Read More

Are You Using Social Media to Pitch Your Clients?

Posted on: August 30th, 2013 by Wendy Alpine

Are You Using Social Media to Pitch Your Clients? by Wendy AlpineI recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More

Alpine Communications in the News

Posted on: July 31st, 2013 by Wendy Alpine

Wendy Alpine of alpinepr.com was quoted in an article in PULSE.

I recently shared my expertise in branding and public relations in two published articles.

In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Companies Can Have a Big Presence in their Market.”

Here’s a link to the article. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 2)

Posted on: May 29th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) continues her discussion on common PR mistakes made by businesses.In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 1)

Posted on: May 15th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com by Alpine Communications begins her series on mistakes businesses make when it comes to PR.As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More

Spruce Up Your Press Release with These Five Tips

Posted on: April 17th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of www.alpinepr.com shares 5 tips on how to make your press release stand out.Nothing says boring like a press release that reads: “ABC company today announced its new thingamajig product at the Wizziwig expo.”  ZZZZzzzzzzz.

With Twitter forcing us to give the news in 140 characters and Instagram encouraging us to send a picture to say 1,000 words, the press release needs to stand out, dare I say – sing – to set your company apart from the competition and escape a reporter’s delete button. Read More

Having Your Cake and Placing It, Too!

Posted on: April 3rd, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (www.alpinepr.com) shares her method of getting a company into a front-page news story that people will want to read.Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More

Testimonials

Wendy Alpine of www.alpinepr.com shares some advice on what actions PR Professionals can take to get their business off to a good start in the new year.In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
  • Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing i…
New Year, New PR - Part 2

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