by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...
by Wendy Alpine | Oct 18, 2013 | Advertising, Ann Warren, Media - Internet, Public Relations, Social Media
By Ann Warren Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google...
by Wendy Alpine | Sep 20, 2013 | Public Relations, Wendy Alpine
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance made...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
by Wendy Alpine | Jul 31, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s...