In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. Read More
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. Read More
Companies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select a spokesperson. They’re using a reality TV approach to coach the two aspiring spokespeople and letting consumers choose the winner. With the crowded mobile phone market, Boost Mobile came up with a fun and interactive approach tha…
By Ann Warren
Recently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google changes its rules again an…
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. But, if you are like many business owners, you may feel that you do not have time for digital marketing, or perhaps you have no idea whe…
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. After all, growing your business takes work, and PR is a simple step in the right direction.
But, if cost is the reason you have never worked with a PR company then consider this – Working with a public relations firm is less pricey than working with traditional advertising, plus…
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. But how can these elements of inbound marketing create more awareness of your company and what you have to offer? Consider these stats collected by 
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media. Regardless of your approach, it…