by Wendy Alpine | Apr 21, 2017 | Media - Newspaper
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still...
by Wendy Alpine | Aug 25, 2016 | Branding, Case Studies
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business: 9 Ways Your Case...
by Wendy Alpine | Aug 12, 2014 | Public Relations, Wendy Alpine
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
by Wendy Alpine | Jul 25, 2013 | Advertising, Public Relations, Wendy Alpine
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. But thinking about the...