Posts Tagged ‘Media Pitching’

Why Traditional Media is Still Important

Posted on: April 21st, 2017 by Wendy Alpine

In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

My Son, the Pitchman

Posted on: August 12th, 2014 by Wendy Alpine

My Son the Pitchman by Wendy AlpineSo it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. Read More

Are You Using Social Media to Pitch Your Clients?

Posted on: August 30th, 2013 by Wendy Alpine

Are You Using Social Media to Pitch Your Clients? by Wendy AlpineI recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More

Sleigh Bells Ring, Are You Listening?

Posted on: July 25th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications ( talks about planning for the holidays in the summer time is strategic despite how crazy it may seem.This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More

Case Studies: Still an Important Item in the PR Toolkit

Posted on: July 2nd, 2013 by Wendy Alpine

PR Pro, Wendy alpine of Alpine Communications ( discusses the importance of case studies for a business to demonstrate how customers are using their product or service.If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications ( completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 1)

Posted on: May 15th, 2013 by Wendy Alpine

Wendy Alpine of by Alpine Communications begins her series on mistakes businesses make when it comes to PR.As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More

Having Your Cake and Placing It, Too!

Posted on: April 3rd, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications ( shares her method of getting a company into a front-page news story that people will want to read.Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More

Thinking Outside the Gift-Box!

Posted on: October 17th, 2012 by Wendy Alpine

Alpine Communications Every year it seems that retailers begin showing holiday products earlier and earlier.  We all  complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished.   Read More


Wendy Alpine discusses how the press release should be used in today's digital age.Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant? I don’t think so, but…
Is the Press Release Dead?

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