In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. Read More
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. Read More
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks:
One of our client…
- Become a blogging star.
Did you know?
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If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stands out from the crowd.
Of course, there are many different approaches to successful PR marketing. You may choose to focus on social media, rely on press releases, or utilize any number of social med…
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build followers; these followers are notified anytime you use Periscope, and can choose to join the live session, or to watch it later.
Alpine Communications has been having fun using Periscope for the last couple of months. I “scope” as 
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media. Regardless of your approach, it’s likely you are feeling a bit overwhelmed and have questioned what way is best – old school or new school?
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out.
As Oscar Wilde once said, “The only thing worse than being talked …
While you may know a company blog is important, sometimes having the time or inspiration is not so easy.
To be a 
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be se…
Did you know that….
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