In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More
In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. Read More
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Read More
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More
If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More
My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More
As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More
Remember how your grandmother used to bake a cake? She would throw in a pinch of this and a dash of that, with no recipe in sight. It was all instinct and practice. Read More
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. Read More
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate conscientious marketing content while showing people what you can do for them. To help you create the most successful approach, here are some tips to incorporate in your 2017 marketing content strategy. 1. Determine what ap…
When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. In fact, according to a sur…
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be seem old school to some, it’s still an important PR tool. The press release (also known as a press statement, news release, or media release) is an opportunity to connect to the audiences you care about, …
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social media marketing is an investment of time and resources, so it is important to make the best use of the time spent getting the job done, 
At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. When I saw the book, the first thing I thought was what a great PR tool! He could use this to promote his business and establish himself as a thought leader in investing and today’s economy.
But like many business owners, he didn’t know how to promote the book or h…
Did you know?
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build followers; these followers are notified anytime you use Periscope, and can choose to join the live session, or to watch it later.
Alpine Communications has been having fun using Periscope for the last couple of months. I “scope” as 
Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. But how can …
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as t…