Why Traditional Media is Still Important

In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still...

My Son, the Pitchman

So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach. The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from...