by Wendy Alpine | Feb 9, 2017 | Marketing
Did you know that…. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which...
by Wendy Alpine | Jan 24, 2017 | Public Relations
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what...
by Wendy Alpine | Dec 12, 2016 | Marketing
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know...
by Wendy Alpine | Nov 25, 2016 | Market Research, Marketing
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate...
by Wendy Alpine | Sep 29, 2016 | Advertising, Marketing
As a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales...