Posts Tagged ‘Marketing’

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

How to Collect Customer Reviews

Posted on: July 11th, 2016 by Wendy Alpine

thumbs upWhile marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews.  Read More

7 Tools for Social Media Marketing

Posted on: June 24th, 2016 by Wendy Alpine

social media toolbelt francis-moran dot comWhen it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More

Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He was also looking for appointment setter services to help him with lead generations to drive responses from potential clients. Read More

How to Define & Develop an Effective Brand: 7 Steps

Posted on: December 11th, 2015 by Wendy Alpine

What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. Read More

New Year, New PR: 7 Public Relations Resolutions for 2016

Posted on: November 25th, 2015 by Wendy Alpine

"leaping from 2015 to 2016"

As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Read More

“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business

Posted on: May 22nd, 2015 by Wendy Alpine

{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More

Four Ways Content Boosts SEO Results

Posted on: January 19th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Four Ways Content Boosts SEO Results guest blog by Stacy Williams, CEO, Big DrumOur technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More

American Idol for B2B

Posted on: June 5th, 2014 by Wendy Alpine

American Idol for B2B By Wendy AlpineCompanies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select a spokesperson. Read More

Testimonials

By Ann Warren

The Future of Content and SEO by Ann WarrenRecently I participated in a great webinar hosted by Cision: “Content Marketing and the Evolution of Search Engine Optimization (SEO).” It’s incredible how fast SEO is changing. Just when you think you’ve caught up, the beloved and also feared Google changes its rules again an…

The Future of Content and SEO

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