by Rhea Singi | Sep 25, 2020 | PR and COVID-19
There is no doubt businesses are going through a lot of changes during this global pandemic. But it is important to remember PR (Public Relations) can help boost your business especially during this unprecedented time. Here are 3 reasons why PR is priceless in this...
by Wendy Alpine | May 30, 2017 | Marketing, Public Relations
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR...
by Wendy Alpine | Apr 6, 2017 | Public Relations
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several...
by Wendy Alpine | Mar 9, 2017 | Media - Internet, Media - Newspaper, Media - Television
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker...
by Wendy Alpine | Feb 24, 2017 | Marketing
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are...
