by Wendy Alpine | Aug 20, 2013 | Public Relations, Wendy Alpine
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Often in PR we are so used to promoting our clients and building brand awareness...
by Wendy Alpine | Aug 15, 2012 | Crisis Management, Media - Newspaper, Media - Television, Public Relations, Social Media
By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Before that, it was the Ralph Lauren U.S. Olympic team uniform...