In our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Here are some ways to use case studies in your business:
9 Ways Your Case Studies Can be Used to Build Business
1. SlideShares – By using SlideShare, you can put together a detailed presentation and then embed links and capture leads. And because SlideShare has an audience of over 60 million…
9 Ways Case Studies Can Be Used to Build Business
I recently shared my expertise in branding and public relations in two published articles.
In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s article, “Playing Big – How Small Companies Can Have a Big Presence in their Market.”
In another article by Graham Garrison, “All Eyes on You – Why Bu…
Alpine Communications in the News
[Time to Read: 4.8 mins]
It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:
Industry targeting is a great way to reach your target customer. Last year, we did that for our cloud-based softzware client that changed its sales model from relying on dealers to selling direct to the end user.
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.
Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and think whether our clients would promote us.
I recently posed the question to one of my LinkedIn Groups, Network of PR Professionals, and received some very helpful suggestions from moderator and PR pro…
Are Your Clients Your Advocates?
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success.
The article pointed out that there are few women developing technology, and since technology is a male-dominated profession, often women are dismissed and their ideas not given proper credit. But…
"PR Chicks" Hatch Some Great Ideas, But Often Don't Get the Credit
Did you know?
70% of marketers have successfully used Facebook to gain new customers.
86% of active Twitter users say they plan to purchase regularly from a brand they follow.
82% of SMBs find social media effective for lead generation
90% find social media to be an effective branding tool.
93% of marketers use social media for business
43% of marketers have successfully used Twitter to gain new customers.
80% of marketers indicated that their social media efforts increased websi…
5 Ways to Boost Your Social Media Profile
Recently Twitter released a new app called Periscope. This new app is designed for live video streaming and offers a chat function for easy interaction, and the ability to save your videos for up to 24 hours. As with other social media platforms, you can build followers; these followers are notified anytime you use Periscope, and can choose to join the live session, or to watch it later.
Alpine Communications has been having fun using Periscope for the last couple of months. I “scope” as Alpi…
8 Reasons Why You Need to Be Using Periscope
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. You can achieve this by either using an in-house team or by finding the Best seo company close to you.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain …
Four Ways Content Boosts SEO Results
If your goal as a company is to be in the forefront of the business world, then it’s time to contact a reliable public relations firm. After all, a PR firm’s goal is to see that your company is presented in the best light, and to help you leverage your skill sets and expertise in such a way as to propel your company forward.
It should be noted that using a PR firm is different from advertising, as I’ve explained in a previous blog post. When you use paid advertising, you send a specific messa…
10 Reasons to Hire a PR Firm
The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis.
Questions have been raised as to whether he mismanaged his response to the situation. Did he dig himself into a hole by not answering whether the picture was of him or by deflecting the issue with the “what if a pie was thrown in my face” example?
Whether it was a slow news day or not, let’s face it, what happens on soc…
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc.
When the national presidential debates were in full swing last fall, we capitalized on the political…
Client Success Story: Tie Into National News to Get Attention for Your Business
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, …
Can Your Business Afford Not to Do PR?
Companies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select a spokesperson. They’re using …
American Idol for B2B
By Jeanie Lerche Davis
">70" />Creative minds in Georgia are hard at work developing new medical devices, mobile device apps, and high-tech inventions that will change lives.
That’s the message from the recent Clinical Research in Georgia Conference—a gathering of researchers from biomedical t…
Georgia’s Researchers Reveal Their Healthcare Innovations
Want to look like a hero to your customers? Solve a problem. We helped our client, http://www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital to hospital for an MRI. Our clien…
Does Your Company Want to Be Seen as a Problem-Solver?
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are dri…
How to Revitalize a Brand? Try Making it a Superhero
As I look back on the year and my clients, I realized that not all of them really understand what PR can and can’t do for them and their businesses. In some cases, PR can go a long way to building awareness for a company and its products, while in other cases it can do more harm than good if …
What Do You Expect from PR?
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business Excellence.” It was a daylong program to give business people…
What Can Businesses Learn from Mickey Mouse?
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http…
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles, but not on the web.