Posts Tagged ‘crisis communications’

Why Traditional Media is Still Important

Posted on: April 21st, 2017 by Wendy Alpine

In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More

Social Media Saved the Day for #SnowJam2014

Posted on: January 30th, 2014 by Wendy Alpine

It was a day unlikeSocial Media Saved the Day for #SnowJam2014 By Wendy Alpine any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence.

But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children stuck on school buses across the city. Read More

Are Your Clients Your Advocates?

Posted on: August 20th, 2013 by Wendy Alpine

Are Your Clients Your Advocates? by Wendy AlpineRecently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Read More

Coulda, Woulda, Shoulda: Thoughts on the Paula Deen Controversy

Posted on: July 11th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications ( reflects on the controversy and PR nightmare surrounding Paula Dean's recent inappropriate statements.In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities.

The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional might have handled the situation. Read More

What Not to Expect from PR

Posted on: December 28th, 2012 by Wendy Alpine

Wendy Alpine of discusses what you should NOT expect from PR.Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. Read More

Crisis Communications: What Do You Do When Something Goes Awry?

Posted on: August 15th, 2012 by Wendy Alpine
Alpine - Crisis Communicatins

Running Afowl: Chicken Sandwich Sparks Controversy

By now, we’ve all heard about the Chick-fil-A crisis and the resulting fall-out from CEO Dan Cathy’s comments about same-sex marriage. It sparked a big furor and an intense reaction across the country. Read More

What Happens on Twitter, Doesn’t Stay on Twitter

Posted on: June 2nd, 2011 by Wendy Alpine

The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis.


Questions have been raised as to whether he mismanaged his response to the situation. Read More


  PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. As Oscar Wilde once said, “The only thing worse than being talked …
5 Reasons to Hire a PR Professional

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