by Wendy Alpine | Dec 11, 2015 | Branding, Social Media Marketing
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad,...
by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...