by Wendy Alpine | May 30, 2017 | Marketing, Public Relations
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR...
by Wendy Alpine | May 15, 2017 | Public Relations
Choosing a PR Firm Is Vital for Building Your Business When it comes to promoting your company, it is important to choose a PR firm to help grow your business. You may decide to go with traditional media, social media, word of mouth or perhaps rely on networking, but...
by Wendy Alpine | Jan 24, 2017 | Public Relations
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what...
by Wendy Alpine | Mar 25, 2016 | Marketing, Media - Internet, Media - Newspaper, Public Relations
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not,...
by Wendy Alpine | Mar 9, 2016 | Public Relations
How often do your think about PR and how it affects your business? As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so it is up to you...
