by Wendy Alpine | Mar 9, 2016 | Public Relations
How often do your think about PR and how it affects your business? As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so it is up to you...
by Wendy Alpine | Feb 24, 2016 | Public Relations, Social Media
Today’s media outlet options are constantly changing, and as a business owner, you may often find yourself wondering what venues and platforms are best. Perhaps you have been told that everything is going social, or maybe you have held true to traditional media....
by Wendy Alpine | Feb 10, 2016 | Marketing, Public Relations
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public...
by Wendy Alpine | Dec 22, 2015 | Marketing, Media - Internet, Social Media, Social Media Marketing
Did You Know that…? · 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) · 794 million users login daily via a mobile device (Facebook Investor Report, November 2015) · 23% of adult Internet users are on...
by Wendy Alpine | May 22, 2015 | Media - Internet, Social Media
{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool....