by Wendy Alpine | Jan 10, 2017 | Public Relations
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. As Oscar Wilde once said,...
by Wendy Alpine | Dec 28, 2016 | Advertising, Marketing
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new...
by Wendy Alpine | Sep 9, 2016 | Case Studies, Marketing
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency...
by Wendy Alpine | Apr 26, 2016 | Marketing, Networking, SEO
While you may know a company blog is important, sometimes having the time or inspiration is not so easy. To be a great blogger, you need to understand your audience, convey useful information, write engaging content, and most importantly, constantly come up with blog...
by Wendy Alpine | Mar 25, 2016 | Marketing, Media - Internet, Media - Newspaper, Public Relations
After working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Believe it or not,...
