Public Relations for Technology Companies
Alpine Communications, an Atlanta-based public relations firm, puts technology companies front and center of their target market with our creative public relations strategies and campaigns. For one of our clients, a cloud-based workforce management company, we’ve developed a customized industry media relations program that has resulted in hundreds of key media placements and increased sales. We understand the needs of tech companies developing software to make all types of industries and businesses run better and more efficiently, especially as technology grows in the modern age.
There’s never been a better time to market your tech products for businesses. Companies all around the globe are starting to realize the importance and efficiency that modern technology has in all types of industries, even in those who wouldn’t think they necessarily need it. For example, in retail (particularly restaurants and coffee shops), many businesses are trying to get their hands on cloud-based, iPad point of sale systems from companies like Revel Systems for improved efficiency and customer satisfaction. Businesses are always looking for the best new thing in tech; which could be your product.
Technology public relations services include:
- Creative public relations strategy and editorial writing
- Customized, targeted industry media relations strategy and execution
- Content marketing via case studies, ebooks, social media, blogs, and more
- Thought Leadership & Executive Positioning
Public Relations Strategy & Editorial Writing
Alpine Communications develops public relations materials for technology companies, including press releases, media alerts, blogs, op-eds and contributed bylined articles. Many articles we write receive media coverage in publications such as Forbes, CNN, Wall Street Journal, Mashable and NBC Nightly News.
Customized, Targeted Media Relations
Do you need to be in the Wall Street Journal or are bylined articles in industry trade publications better at reaching your target market? Alpine develops a media strategy that best fits your technology company’s needs. We are experts at writing press releases, placing bylined articles, pitching stories to local and national media, and, above all, getting results. Want to stay ahead of the competition? You need to keep your brand front and center through the Alpine approach to media relations.
Alpine Communications develops content marketing assets, from case studies to ebooks. Sometimes, we serve as an extension of customer service, customer retention and customer engagement by learning what customers like (and don’t like) about your product. What we learn can be used in marketing and sales. Content assets we develop are used to boost SEO, build your image and increase sales.
Where do you stand among your competition? Are you authoring articles, writing blogs and speaking at industry events? Alpine can help you put together a plan, including helping you come up with blog ideas, write or edit articles, or simply get people talking about you. Our Thought Leadership and PR approach takes you from the back seat to the driver’s seat, positioning you as an expert in your field.
Case Study: 96-Year-Old Company Moves from Manufacturing to Full-Blown Tech Company
Lathem Time relied on us as their trusted PR partner to help them tell the story about their cloud-based time and attendance solution for small business. No longer were they going to sell through dealers; instead, they wanted to go direct to customers. They needed a company that was nimble and flexible, yet knowledgeable about marketing. Because their products are used in many industries, Lathem needed a firm that could easily move from one industry to another promoting the advantages of their technology solutions.
Alpine put together a PR strategy and program that meets Lathem’s needs through our customized and targeted industry media strategy. We can’t reveal our secret sauce, but let’s just say we’ve gotten this company hundreds of article placements across a number of industries, from healthcare to dentistry and from residential services to municipalities.
Case Study: Retail Tech Startup Partners with Guess to Convert Online Customers to Offline
This New Jersey-based startup was launching its retail technology at a big retail trade show at which the following media were attending: AP, Huffington Post, Forbes, Women’s Wear Daily, TechCrunch, Mashable. With only a few weeks before the show and no press release or FAQs, Alpine had to move quickly to develop press materials, media pitches and other collateral.
Assembling our team of experienced media relations professionals, we turned on a dime and developed a press release, FAQs and a media pitch. Then, we sprang into action by pitching the heck out of it.
Case study: Who ya gonna call when you need to pitch a nanotechnology company to lay media? Alpine Communications!
Challenge: We’ve been told we’re geeky, and it’s true. FullScaleNANO is a Tallahassee, Fla.-based nanotechnology company that has developed a technology to characterize and measure nanotechnology images (from an electron microscope) in seconds. The technology is being used by Fortune 50 companies to innovate products. Problem was we couldn’t talk about their clients, so instead we promoted an award they recently received, boosting their name recognition.
Solution: Alpine developed a PR strategy and media relations for this technical startup company.