by Wendy Alpine | Sep 20, 2013 | Public Relations, Wendy Alpine
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance made...
by Wendy Alpine | Sep 17, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
The Georgia Campus–Philadelphia College of Osteopathic Medicine has more than just osteopathic students. Read an article I wrote for their alumni magazine, Digest, on one of their recent Organizational Development grads. Wendy Alpine [email protected]...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
by Wendy Alpine | Aug 20, 2013 | Public Relations, Wendy Alpine
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about. Often in PR we are so used to promoting our clients and building brand awareness...
by Wendy Alpine | Jul 31, 2013 | Media - Newspaper, Public Relations, Wendy Alpine
I recently shared my expertise in branding and public relations in two published articles. In Flow, a publication for the printing industry, published by Ricoh, I spoke on how companies should use their employees as brand ambassadors in Graham Garrison’s...
by Wendy Alpine | Jul 25, 2013 | Advertising, Public Relations, Wendy Alpine
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. But thinking about the...
