Universal Pure

Universal Pure is a one-stop-shop service provider to the food and beverage industry, offering a suite of cold chain solutions across six U.S. facilities.

They provide High Pressure Processing (HPP), cold storage, kitting and assembly, beverage co-packing, tempering, pre-pricing, code dating, netting, and inventory control to bring safe, fresh, and cleaner-label products to market.

 

Challenge:

Universal Pure was looking for a Public Relations firm that could increase awareness, raise thought leadership and boost its share of voice among the food and beverage media.

Solution:

Alpine Communications worked with Universal Pure’s Marketing team and executives to raise their profile, increasing media coverage year over year. Universal Pure is now the go-to HPP provider and thought leader in the HPP provider industry.

Results

Increased media placements by 50 percent from 2017 to 2019.

Media placements in all major food and beverage publications, including National Provisioner, Food Engineering, Food Processing and Refrigerated & Frozen Foods.

Helped organize the HPP Summit to promote HPP among producers and processors.

Testimonials

Alpine did a great job helping our company with increasing brand awareness. They took a complex subject of high pressure processing (HPP) and got up to speed fast, helping promote our company and its HPP business to industry trades and other media. They secured tons of great media placements and hel…
Jenny TuggleMarketing ManagerUniversal Pure

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