Challenge: Merial, a leading animal health company, was looking for a firm that could assist them with internal communications. When they came to us, they were seeking a company that could interview their executives across many disciplines, including veterinary, marketing, operations and facilities, and write informative articles for their internal magazine, Footprints. They also wanted a firm that could oversee design and production.
Solution: Alpine was chosen for their expertise in interviewing and writing, working with graphic designers, and interfacing with professionals across disciplines, from marketing to operations. Alpine, working directly with Corporate Communications, served as managing editor of the publication, responsible for interviewing, writing/editing and overseeing design and production.
Because of our expertise, we also were asked to manage publications for the salesforce and an email newsletter for the Large Animal side of the business. We also were called on to assist Corporate Communications on other matters, including developing a corporate press kit, working with international customers and crafting guest articles for veterinary trade publications for the Pets side of the business. As a result, we increased brand awareness among internal stakeholders and fostered communication among disciplines.