Challenge: Startup company HealthGate needed to gain awareness for its new concept in healthcare: providing medical savings to consumers and helping doctors build their practices. The company was launched just as the Affordable Care Act was being implemented and more consumers were faced with higher deductibles and cost sharing. Read More
Case studies are an excellent way to present your company in a positive light, in the media and as marketing collateral. They describe how a customer’s business has benefited from using your product (or service). A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities you would face in the workplace. Case studies are used to help you see how the complexities of business influence decisions.
A good case study has the following features:
- It is taken from real life (true identities may be concealed).
- It consists of many parts and each part usually ends with problems and points for discussion. There may not be a clear cut off point to the situation.
- It includes sufficient information for the reader to treat problems and issues.
- It is believable for the reader (the case contains the setting, personalities, sequence of events, problems and conflicts)