Challenge: Startup company HealthGate needed to gain awareness for its new concept in healthcare: providing medical savings to consumers and helping doctors build their practices. The company was launched just as the Affordable Care Act was being implemented and more consumers were faced with higher deductibles and cost sharing.
Solution: Alpine helped launch HealthGate to the Atlanta market through a traditional media relation approach creating tailored messages and reaching out to key contacts.
Results: The media outreach gained exposure in local publications and media outlets, includingthe Atlanta Journal-Constitution, WSB-TV and many community publications. As a result, the company gained consumer awareness and continues to expand its physician roster and services.