Challenge: Chemique Adhesives is a leading adhesive manufacturer for the furniture, marine, RV and foodservice industries. Established 30 years ago in the UK, they have been in North America, based in Kennesaw, Ga., for the past 10 years. They have proven products across many industries, but didn’t know how to tell their story.
Solution: Alpine Communications was contacted by Chemique to submit a proposal. Competing against two other PR firms, Alpine won the business and got right to work. We drafted press releases on new products, case studies for the furniture and foodservice industries and conducted media outreach to industry trades.
Result: Alpine’s media outreach resulted in many linkbacks to the company and elevated its Google rankings. Stories have appeared in Frozen & Refrigerated Foods, Furniture Today and many other publications.
“I’m ecstatic about the front-page feature on Frozen & Refrigerated Foods magazine. I believe that’s a first for us!” – Justin Smith, Marketing Manager, Chemique Adhesives