Case studies are an excellent way to present your company in a positive light, in the media and as marketing collateral. They describe how a customer’s business has benefited from using your product (or service). A case study is an account of an activity, event or problem that contains a real or hypothetical situation and includes the complexities you would face in the workplace. Case studies are used to help you see how the complexities of business influence decisions.
A good case study has the following features:
- It is taken from real life (true identities may be concealed).
- It consists of many parts and each part usually ends with problems and points for discussion. There may not be a clear cut off point to the situation.
- It includes sufficient information for the reader to treat problems and issues.
- It is believable for the reader (the case contains the setting, personalities, sequence of events, problems and conflicts)