by Wendy Alpine | Dec 12, 2016 | Marketing
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know...
by Wendy Alpine | Oct 3, 2013 | Media - Internet, Wendy Alpine
Web writing is different from other writing. Brief and to the point, web writing has to grab your reader quickly. It demands shorter paragraphs, terser sentences and shorter words. Need to explain things? You can take your time in press releases and bylined articles,...
by Wendy Alpine | Feb 7, 2013 | Media - Internet, Social Media, Wendy Alpine
One of the questions I frequently get from clients is: “Do I need a blog? What should I blog about?” In fact, that’s what I asked myself when I first started thinking about blogging. But the truth is that in today’s social media driven world, you can’t afford not to...