In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing is reading other people’s work.
Improve your time management skills. For example, check email 3 times a day, not every chance you get so you don’t get off-track with your other proj…
New Year, New PR - Part 2
Choose a PR firm to help increase brand awareness for your business.
Choosing a PR Firm Is Vital for Building Your Business
When it comes to promoting your company, it is important to choose a PR firm to help grow your business. You may decide to go with traditional media, social media, word of mouth or perhaps rely on networking, but if you truly want to get the word out about your company and what you have to offer, then it is best to work with a PR firm.
When you work with a PR firm,…
How to Choose A PR Firm
Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. In today’s high tech, media-driven world, however, a failure, verbal faux pas or bad decision is quickly spread across the airwaves and social media. As a result, having an effective PR approach is a necessity…
7 Tips for Developing Effective PR
Tying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc.
When the national presidential debates were in full swing last fall, we capitalized on the political elections to get our national dental services client in the news.
Since this client was in the dental services business, we came up with a story about the surprising advantages of a go…
Client Success Story: Tie Into National News to Get Attention for Your Business
Inform Your Internal Audience First
Public relations can be effective in making or breaking a business. When a company embarks on a new concept or new way of doing business, they may not consider how their internal audiences will react.
If you share news about your company with the world before you have alerted your internal audiences, you may end up with a mess on your hands. It is important to identify your key stakeholders and make sure that they learn of your news directly and in advance…
Introducing a Brand: Have You Informed Your Internal Audience?
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain points, that is unique and well-written. Ideally, this content will also position your company as a tho…
Four Ways Content Boosts SEO Results
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, “Can I afford not to do PR?”
How Can PR Improve Business?
While beginning something new in business can be stressful, it’s not a reason to avoid a PR marketing strategy. Why? Because investing in…
Can Your Business Afford Not to Do PR?
PR shines the spotlight on your business.
How often do your think about PR and how it affects your business?
As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so it is up to you to find ways to generate attention.
One such way is by teaming up with a PR firm that understands who you are and what you have to offer. You need a company that knows how to integ…
How Can PR Help Your Company S.C.O.R.E.?
As I explained in my last blog, many people confuse public relations with advertising and don’t know the difference between the two. During my 20 plus years in public relations, clients have asked, “What’s the difference between advertising and public relations?” People will comment on our great PR when it is actually a paid ad. On the other hand, we have been complimented on our “ad in the paper” when they are actually referring to a feature story that we placed. This…
7 Differences Between Advertising and Public Relations
Did you know?
70% of marketers have successfully used Facebook to gain new customers.
86% of active Twitter users say they plan to purchase regularly from a brand they follow.
82% of SMBs find social media effective for lead generation
90% find social media to be an effective branding tool.
93% of marketers use social media for business
43% of marketers have successfully used Twitter to gain new customers.
80% of marketers indicated that their social media efforts increased websi…
In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Sure, the ways that we consume information have changed, but traditional marketing should still be an important part of your busi…
Why Traditional Media is Still Important
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Here it goes.
Public relations and advertising have many differences, but often people confuse them.
7 Ways Advertising is Different from Public Relations
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.
Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and t…
Are Your Clients Your Advocates?
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker than ever before. But just bec…
How to Cultivate Media Relations
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company.
“I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate with the media or their tar…
PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires
Last spring, the CDC developed an usual campaign to get publicity for emergency preparedness during hurricane season: zombies. By listening to their audience – some of whom said they were concerned about zombies following last March’s Japan earthquake and tsunami – they decided to launch a “…
When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic
If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. After all, without PR your business will simply become one of the many in your industry, rather than the one that stand…
9 PR Tips for Standing out from the Crowd
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing …
How Effective is Your Digital Marketing Approach?
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again.
But thinking about the holidays now in the blistering heat of…
Sleigh Bells Ring, Are You Listening?
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your…
Spring Ahead: 8 PR Tips to Spruce Up Your Business