by Wendy Alpine | May 11, 2016 | Branding, Marketing
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must...
by Wendy Alpine | Apr 24, 2015 | Media - Internet, Public Relations, Social Media, Wendy Alpine
{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? How do you catch the media’s eye? Here are 4 simple tricks: Become a blogging...
by Wendy Alpine | Feb 17, 2015 | Branding, Media - Internet, Public Relations, Social Media, Wendy Alpine
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by including...
by Wendy Alpine | Sep 20, 2013 | Public Relations, Wendy Alpine
At 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. I didn’t give the Diana Nyad story a lot of thought until recently. Her story of perseverance made...
by Wendy Alpine | Jan 25, 2013 | Public Relations, Wendy Alpine
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals: Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way...
