Posts Tagged ‘Success in Business’

Why Traditional Media is Still Important

Posted on: April 21st, 2017 by Wendy Alpine

In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More

How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More

5 Reasons to Hire a PR Professional

Posted on: January 10th, 2017 by Wendy Alpine

 

PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

11 Tips for Lead Generation

Posted on: June 10th, 2016 by Wendy Alpine

june 1

When many people have a website created it is with the mindset that once it is finished,  all you need to do is add the occasional blog post or picture and that is it. Read More

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

3 Things Diana Nyad Can Teach Us About PR

Posted on: September 20th, 2013 by Wendy Alpine

3 Things Diana Nyad Can Teach Us About PR by Wendy AlpineAt 64, Diana Nyad achieved her lifelong goal of swimming 110 miles from Cuba to Key West. She had failed four times before that, having made her first attempt at age 29. Read More

New Year, New PR – Part 2

Posted on: January 25th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com shares some advice on what actions PR Professionals can take to get their business off to a good start in the new year.In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:

  • Brush up on your writing skills. Take a writing course or seminar, or read a book about writing.
Read More

Testimonials

Wendy Alpine of www.alpinepr.com discusses viral videos, sharing her research and providing her own notes on how you can create one for your business or cause.Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on YouTube, the videos were created in …

Viral Videos: How Do They Do It?

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