Posts Tagged ‘social media’

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More

Why Does My Business Need PR?

Posted on: October 10th, 2016 by Wendy Alpine

Public Relations Atlanta

If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

Why Your Company Should Have Case Studies

Posted on: August 10th, 2016 by Wendy Alpine

Education concept: Case Study and Gears icon on green road (highway) sign, clear blue sky background, 3d render

When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More

How to Collect Customer Reviews

Posted on: July 11th, 2016 by Wendy Alpine

thumbs upWhile marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews.  Read More

7 Tools for Social Media Marketing

Posted on: June 24th, 2016 by Wendy Alpine

social media toolbelt francis-moran dot comWhen it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

How PR Can Help Create Buzz about Your Business and Generate Inbound Leads

Posted on: January 13th, 2016 by Wendy Alpine

"lead generation"Lead generation – whether you use social media, press releases, work with a PR firm, conduct marketing campaigns, or opt for a combination of all of these – is important. After all, you have to be successful in your lead generation tactics to attract new clients and improve revenue. Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine
"puzzle piece Twitter bird"

image from flickr.com

Did You Know that…?

·         72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

·         794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

·         23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

·         400 million registered users are on LinkedIn (LinkedIn, December 2015)

·         There are nearly 200 million active Google+ users (Business Insider, January 2015)

·         59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

Testimonials

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  At their most basic, PR is distinguished as being …
What is the Difference Between PR and Marketing?

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