by Wendy Alpine | Jan 10, 2017 | Public Relations
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. As Oscar Wilde once said,...
by Wendy Alpine | Nov 25, 2016 | Market Research, Marketing
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. You want to create cultivate...
by Wendy Alpine | Dec 11, 2015 | Branding, Social Media Marketing
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad,...
by Wendy Alpine | Mar 19, 2014 | Health IT, Networking, Social Media, Wendy Alpine
Last month, the largest gathering of health IT professionals converged in Orlando for Healthcare Information and Management Systems Society (HIMSS) 2014. It was an event marked with hundreds of exhibitors, educational sessions and networking events. Many health IT...
