Posts Tagged ‘public relations’

What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  Read More

How to Choose A PR Firm

Posted on: May 15th, 2017 by Wendy Alpine
How to choose a PR firm

Choose a PR firm to help increase brand awareness for your business.

Choosing a PR Firm Is Vital for Building Your Business

When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

5 Reasons to Hire a PR Professional

Posted on: January 10th, 2017 by Wendy Alpine

 

PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

Why Does My Business Need PR?

Posted on: October 10th, 2016 by Wendy Alpine

Public Relations Atlanta

If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

Why Your Company Should Have Case Studies

Posted on: August 10th, 2016 by Wendy Alpine

Education concept: Case Study and Gears icon on green road (highway) sign, clear blue sky background, 3d render

When a company or individual considers hiring or investing in a company, it is foolish for them to do so without taking time to do their due diligence. They will talk to those around them, look the company up in the BBB, and spend time checking out the company online. Read More

Testimonials

Public Relations Atlanta If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. This is because,  public relations (PR) is – as defined by Public Relations News- “The m…
Why Does My Business Need PR?

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