Posts Tagged ‘PR’

What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  Read More

How to Choose A PR Firm

Posted on: May 15th, 2017 by Wendy Alpine
How to choose a PR firm

Choose a PR firm to help increase brand awareness for your business.

Choosing a PR Firm Is Vital for Building Your Business

When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

5 Reasons to Hire a PR Professional

Posted on: January 10th, 2017 by Wendy Alpine

 

PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

Why Does My Business Need PR?

Posted on: October 10th, 2016 by Wendy Alpine

Public Relations Atlanta

If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More

5 Tips for Developing a Sales Strategy

Posted on: September 29th, 2016 by Wendy Alpine

Business meeting at a creative office, sales strategyAs a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Read More

8 Tips for Writing a Great Press Release

Posted on: May 25th, 2016 by Wendy Alpine

Tablet computer on a desk - Press ReleaseSomething exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. Read More

9 PR Tips for Standing out from the Crowd

Posted on: April 13th, 2016 by Wendy Alpine

color run, girls If your business is not growing, then now is the time to seriously focus on public relations; conversely, if your business is booming, then now is the time to keep investing in PR. Read More

How Can PR Help Your Company S.C.O.R.E.?

Posted on: March 9th, 2016 by Wendy Alpine
PR shines the spotlight on your business.

PR shines the spotlight on your business.

How often do your think about PR and how it affects your business?

As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. Read More

Testimonials

A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang as her first c…
What I Learned About Social Media, I’ve Learned from My 15-Year-Old Daughter

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