If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.
Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. With all the choices these days and studies showing that fruit juice may contribute to obesity, the Florida Citrus Department needed to find another way to attract its target market:…
How to Revitalize a Brand? Try Making it a Superhero
It was a day unlike any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence.
But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children stuck on school buses across the city.
Coming to the rescue was Michelle Sollicito, a Marietta, Ga. mom and technology contractor, who was trying to help a friend’s husband get in touch with others in the area for help. Minutes…
Social Media Saved the Day for #SnowJam2014
When it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. However, social media marketing is an investment of time and resources, so it is important to make the best use of the time spent getting the job done.
Making it easier and yet effective to do social media marketing…
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http://tinyurl.com/l5vlb2hWendy Alpine email@example.com://www.alpinepr.com
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
PR shines the spotlight on your business.
How often do your think about PR and how it affects your business?
As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. You don’t have movie star status or world recognition so it is up to you to find ways to generate attention.
One such way is by teaming up with a PR firm that understands who you are and what you have to offer. You need a company that knows how to integ…
How Can PR Help Your Company S.C.O.R.E.?
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain points, that is unique and well-written. Ideally, this content will also position your company as a tho…
Four Ways Content Boosts SEO Results
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image.
Content marketing is best done by implementing a strategy designed to create a synergistic approach to promoting your…
Is Your Content Marketing Approach Working for You?
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR is distinguished as being responsible for maintaining the overall public image for the company while marketing’s job is to promote a specific set of products or services.
But there are more differences than just these.
What is the Difference Between PR and Marketing?
Last spring, the CDC developed an usual campaign to get publicity for emergency preparedness during hurricane season: zombies. By listening to their audience – some of whom said they were concerned about zombies following last March’s Japan earthquake and tsunami – they decided to launch a “Zombie Apocalpyse: Preparedness 101” campaign that drew millions of visitors to their website, tons of media attention and lasting exposure through groups such as Comic-Con and universities. The CDC…
When Zombies Are At Your Door: CDC Campaign Offers Surprising, Effective PR Tactic
I initially had all those same reservations. I was encouraged to start my own blo…
Why Don’t I Blog? Top 3 Reasons
So at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s s…
"PR Chicks" Hatch Some Great Ideas, But Often Don't Get the Credit
While you may know a company blog is important, sometimes having the time or inspiration is not so easy.
To be a great blogger, you need to understand your audience, convey useful information, write engaging content, and most importantly, constantly come up with blog ideas.
But being an effect…
5 Reasons to Blog
The recent story concerning Rep. Anthony Weiner and the lewd Twitter picture sent to a college student puts the microscope on how to respond to a social media crisis.
Questions have been raised as to whether he mismanaged his response to the situation. Did he dig himself into a hole by not ans…
What Happens on Twitter, Doesn’t Stay on Twitter
PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out.
As Oscar Wilde once said, “The only thing worse than being talked …
5 Reasons to Hire a PR Professional
Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Today, being in the news can have global affects and can be accomplished quicker than ever before. But just bec…
How to Cultivate Media Relations
" />Last week, I talked about what you can expect PR to achieve for your business. The main things are establishing awareness for your brand and connecting you with the right influencers. This post will discuss what you should not expect from PR:
Get people to keep using your product if it’s…
What Not to Expect from PR
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.
Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and t…
Are Your Clients Your Advocates?
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Here it goes.
Public relations and advertising have many differences, but often people confuse them.
7 Ways Advertising is Different from Public Relations
[Time to Read: 4.8 mins]
It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:
Industry targeting is a great way to reach your target customer. Last…