If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain points, that is unique and well-written. Ideally, this content will also position your company as a tho…
Four Ways Content Boosts SEO Results
Ravi Mikkelsen, CEO of HR tech startup jobFig, understands the powerful role public relations can play in getting the word out about your company.
“I see how PR can be critical for tech-oriented startups that don’t have the skills or language necessary to communicate with the media or their target audience,” said the San Francisco, Calif.-based entrepreneur. “I know an engineer who had no idea how to market his product and the result was ‘soul crushing.’”
He also sees PR’s influence changing…
PR Makes a Difference for HR Startup Introducing New Tool to Avoid Bad Hires
When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. If your business is struggling in the realm of public recognition, ask yourself this, “Can I afford not to do PR?”
How Can PR Improve Business?
While beginning something new in business can be stressful, it’s not a reason to avoid a PR marketing strategy. Why? Because investing in…
Can Your Business Afford Not to Do PR?
Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image.
Content marketing is best done by implementing a strategy designed to create a synergistic approach to promoting your…
Is Your Content Marketing Approach Working for You?
While Disney is best known for entertainment and storytelling, underneath its glam and glitter, is a “mouse” with a business-savvy mind. At least that’s what I learned when I recently attended their seminar, “Disney’s Approach to Business Excellence.” It was a daylong program to give business people a sense of “the Disney way” and why they are so successful.
Even though I was there as a small business owner, many large companies were in attendance, including McKesson, Augusta Natio…
What Can Businesses Learn from Mickey Mouse?
Read how Alpine PR client Lathem, Inc. saves hospitality companies time and money with their cloud-based time and attendance system. Alpine PR has been helping Lathem promote their products since 2001 when they launched their first automated timekeeping solution that integrates with Quickbooks.http://tinyurl.com/l5vlb2hWendy Alpine email@example.com://www.alpinepr.com
In the News: Alpine PR Client Lathem, Inc. Saves Hospitality Companies Time and Money
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it.
One of the most effective ways to get attention for your business is PR.
PR practitioners use many different tools to build relationships with the media and other stakeholders. Some of …
Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider
This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again.
But thinking about the holidays now in the blistering heat of summer? C’mon. I am barely prepared for “Back to School” let alone the holidays.
Then I realized maybe it’s not so crazy. July may be the perfect time to start planning your holiday stories and mar…
Sleigh Bells Ring, Are You Listening?
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a new direction?
For most people, it’s hard to keep New Year’s resolutions because their goals are too pie-in-the-sky and not attainable. So, set easy, concrete ones for initial success.
In the PR world, sometimes it’s a matter of g…
New Year, New PR: 7 Public Relations Resolutions for 2016
“What does Alpine Communications do?” I’m often asked at networking meetings.
When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what I do.
Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Do you need a press release on a new product launch or service? Here are several tips to spruce up your…
Spring Ahead: 8 PR Tips to Spruce Up Your Business
I initially had all those same reservations. I was encouraged to start my own blo…
Why Don’t I Blog? Top 3 Reasons
It’s the New Year!! What resolutions have you made? Have you decided to lose weight? Exercise more? Take more time out for yourself?
Here is a list of resolutions that might help maximize your public relations efforts in the year ahead:
Outline your promotion goals and objectives for the year.< …
So it was the first week of school last week. I looked upon it with some trepidation, as last year was a bit of a challenge with my 16-year-old son, Zach.
The first few days went off without a hitch – he woke up by himself and got on the bus. When he came home from school, we talked about his day …
My Son, the Pitchman
Want to look like a hero to your customers? Solve a problem. We helped our client, http://www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital to hospital for an MRI. Our clien…
Does Your Company Want to Be Seen as a Problem-Solver?
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. As Matt Parsons of PowerReviews states, …
How to Collect Customer Reviews
Most people associate press releases with public relations. For years, the press release has been the most widely used tool that PR professionals have used to get their client’s message across in a timely and organized way. But is the press release no longer relevant?
I don’t think so, but…
HIMSS 2014 Was the Place to See or Be Seen for Health IT Companies
Many companies we talk to these days want a “viral video.” They cite the example of Blendtec’s Will it Blend? video series that use a “mad” scientist to pulverize iPhones and other gadgets to demonstrate the power of a blender. Garnering millions of hits on YouTube, the videos were created in …