If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More
As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Do you need to stay the course or consider a new direction?
For most people, it’s hard to keep New Year’s resolutions because their goals are too pie-in-the-sky and not attainable. So, set easy, concrete ones for initial success.
In the PR world, sometimes it’s a matter of g…
New Year, New PR: 7 Public Relations Resolutions for 2016
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know what is needed to make it stand out. The following 7 actions are a great place to begin.
1. Be Graphic – There is more to a website than pictures and words. Sure, these are vital to any website, but don’t be afraid to use features su…
7 Tips to Rock Your Website
What is a brand? “It’s a promise,” said Sharron Ragan, branding expert, at a recent conference on LinkedIn and Branding, hosted by Competitive Edge Social Media Marketing, June 22, at The Georgian Club in Marietta. “Brand development is the sum of the good, the bad, the ugly and the off-strategy. It’s the feeling, the smell, the taste, the sound, and the visual.”
Ragan noted that there are two components of a brand: the verbal and the visual. Both become the psychological concepts held …
How to Define & Develop an Effective Brand: 7 Steps
Today, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated.
But a start-up company in Atlanta is hoping to change that.
Velocity Medical has developed a digital platform that allows doctors to “stack” various types of medical images on top of one another to better treat cancer patients. By creating a “patient-fused map,” ima…
Velocity Medical Ramps Up for PR
Something exciting is happening at your company and you want everyone to know about it. Sure, you can post it on social media, but that may not reach everyone in your industry. There’s an alternative that has a far-reaching scope – a well-written press release.
While the press release may be seem old school to some, it’s still an important PR tool. The press release (also known as a press statement, news release, or media release) is an opportunity to connect to the audiences you care about, …
8 Tips for Writing a Great Press Release
“What does Alpine Communications do?” I’m often asked at networking meetings.
When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what I do.
The main thing PR does is:
Develop creative ideas to help you get known
Build credibility for your business
Establish you as an expert in your field
Enhance and protect your reputation
What Is PR?
If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. After all, growing your business takes work, and PR is a simple step in the right direction.
But, if cost is the reason you have never worked with a PR company then consider this – Working with a public relations firm is less pricey than working with traditional advertising, plus…
5 Reasons to Use PR to Catapult Your Business
By Jeanie Lerche Davis
">70" />Creative minds in Georgia are hard at work developing new medical devices, mobile device apps, and high-tech inventions that will change lives.
That’s the message from the recent Clinical Research in Georgia Conference—a gathering of researchers from biomedical think-tanks like Emory, Georgia Tech, Georgia State, and University of Georgia.
Facts of interest:
Over 3,000 clinical trials are currently underway in Georgia, a “cradle to rocker” scope that …
Georgia’s Researchers Reveal Their Healthcare Innovations
In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:
Brush up on your writing skills. Take a writing course or seminar, or read a book about writing. Or, just read. The best way to improve your writing is reading other people’s work.
Improve your time management skills. For example, check email 3 times a day, not every chance you get so you don’t get off-track with your other proj…
New Year, New PR - Part 2
By Stacy Williams, CEO, Big Drum
Our technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website.
What do I mean by “quality” content? Information of value to your target audience. Content that addresses your customers’ needs and pain points, that is unique and well-written. Ideally, this content will also position your company as a tho…
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance.“
– Public Relations News
6 DIY Public Relations Tips for Startups
Every year it seems that retailers begin showing holiday products earlier and earlier. We all complain about seeing Halloween in August or Valentine’s chocolates before all the New Year’s champagne has been finished. But as businesses, we have to begin planning early if we want to take advanta…
Thinking Outside the Gift-Box!
Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.
The common denominator: It’s all about getting the message out about what you have to offer and why someone n…
Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider
If you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. To help you create the most successful approach, here are som…
7 Tips for Choosing the Right Marketing Content
Recently I had a meeting with a consultant for our local Small Business Development Center. He asked if my clients were my advocates, which is a question I hadn’t really thought about.
Often in PR we are so used to promoting our clients and building brand awareness for them that we rarely stop and t…
Are Your Clients Your Advocates?
If you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! One option many companies use is the newsletter.
However, many companies find it challenging to…
Creating an Engaging, Effective Newsletter
It was a day unlike any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence.
But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children stuck on school buses across the…
Social Media Saved the Day for #SnowJam2014
[Time to Read: 4.8 mins]
It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:
Industry targeting is a great way to reach your target customer. Last…
New Year, New PR: 3 Ways to Promote Your Business
Did you know?
70% of marketers have successfully used Facebook to gain new customers.
86% of active Twitter users say they plan to purchase regularly from a brand they follow.
82% of SMBs find social media effective for lead generation
90% find social media to be an effective branding tool…
5 Ways to Boost Your Social Media Profile
Blogging can be fun or it can be a drag. If you love to write, try your hand at blogging. If not, find a PR professional who can do it for you. I’ve been blogging for a while, so I wanted to share a few things I’ve learned about how to blog: