Posts Tagged ‘Marketing’

Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More

How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More

9 Reasons to Invest in Content Marketing

Posted on: February 9th, 2017 by Wendy Alpine

Did you know that….

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day. Read More

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

7 Tips to Rock Your Website

Posted on: December 12th, 2016 by Wendy Alpine

qtq80-KGNPzfAs you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. Read More

7 Tips for Choosing the Right Marketing Content

Posted on: November 25th, 2016 by Wendy Alpine

qtq80-E5mAGMIf you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. Read More

5 Tips for Developing a Sales Strategy

Posted on: September 29th, 2016 by Wendy Alpine

Business meeting at a creative office, sales strategyAs a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

9 Ways Case Studies Can Be Used to Build Business

Posted on: August 25th, 2016 by Wendy Alpine

Customer satisfactionIn our recent post, we talked about the benefit of case studies to your marketing approach. However, there are many ways to use your case studies, so you don’t want to focus on just one. Read More

Testimonials

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on. The common denominator: It’s all about getting the message out about what you have to offer and why someone n…
Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

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