Posts Tagged ‘Marketing Campaign’

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

11 Tips for Lead Generation

Posted on: June 10th, 2016 by Wendy Alpine

june 1

When many people have a website created it is with the mindset that once it is finished,  all you need to do is add the occasional blog post or picture and that is it. Read More

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

Four Ways Content Boosts SEO Results

Posted on: January 19th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Four Ways Content Boosts SEO Results guest blog by Stacy Williams, CEO, Big DrumOur technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More

How to Revitalize a Brand? Try Making it a Superhero

Posted on: September 22nd, 2014 by Wendy Alpine

Superman, Ironman, Captain America, and...Captain Citrus? Watch for This New Superhero! by Wendy AlpineTo combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.

Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. Read More

Velocity Medical Ramps Up for PR

Posted on: December 11th, 2013 by Wendy Alpine

Velocity Medical Ramps Up for PR By Wendy AlpineToday, patients who have been diagnosed with cancer undergo multiple X-rays, CT scans, MRIs and PET scans. Often they are performed at different hospitals and at different stages of a patient’s care and are not coordinated. Read More

Sleigh Bells Ring, Are You Listening?

Posted on: July 25th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (alpinepr.com) talks about planning for the holidays in the summer time is strategic despite how crazy it may seem.This past Saturday, I received a holiday card offer in the mail from the American Humane Association. I had ordered holiday cards from them in the past, so they are reminding me that the holidays are coming and inviting me to order again. Read More

New Year, New PR – Part 2

Posted on: January 25th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com shares some advice on what actions PR Professionals can take to get their business off to a good start in the new year.In the last blog, we talked about promotion resolutions for PR clients. In this one, we focus on resolutions specifically for PR professionals:

  • Brush up on your writing skills. Take a writing course or seminar, or read a book about writing.
Read More

Testimonials

Want to look like a hero to your customers? Solve a problem. We helped our client, http://www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. The story focused on how costs vary from hospital to hospital for an MRI. Our clien…
Does Your Company Want to Be Seen as a Problem-Solver?

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