by Wendy Alpine | Dec 22, 2015 | Marketing, Media - Internet, Social Media, Social Media Marketing
Did You Know that…? · 72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015) · 794 million users login daily via a mobile device (Facebook Investor Report, November 2015) · 23% of adult Internet users are on...
by Wendy Alpine | Oct 28, 2015 | Social Media
Did you know? 70% of marketers have successfully used Facebook to gain new customers. 86% of active Twitter users say they plan to purchase regularly from a brand they follow. 82% of SMBs find social media effective for lead generation 90% find social media to be an...
by Wendy Alpine | May 2, 2014 | Advertising, Public Relations, Wendy Alpine
“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and...
by Wendy Alpine | Jan 30, 2014 | Social Media, Wendy Alpine
It was a day unlike any other in Atlanta. Usually, we are known for our mild winters and snow is an unusual, if welcomed, occurrence. But on Tues., Jan 28, Hotlanta became Snow Jam 2014, with commuters stranded for hours, people sleeping in CVS stores and children...
by Wendy Alpine | Aug 30, 2013 | Public Relations, Social Media, Wendy Alpine
I recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories. Many...
