Posts Tagged ‘Digital Marketing’

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

7 Tools for Social Media Marketing

Posted on: June 24th, 2016 by Wendy Alpine

social media toolbelt francis-moran dot comWhen it comes to social media marketing one typically has a 3-pronged purpose: connection, content, and commerce. You may find yourself focused on only one of these elements or any combination of them, but the reality is that companies use social media marketing to build business. Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine
"puzzle piece Twitter bird"

image from flickr.com

Did You Know that…?

·         72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

·         794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

·         23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

·         400 million registered users are on LinkedIn (LinkedIn, December 2015)

·         There are nearly 200 million active Google+ users (Business Insider, January 2015)

·         59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business

Posted on: May 22nd, 2015 by Wendy Alpine

"Do You Do Social Media?" & Other Not-So-Savvy Questions from Small Business By Wendy Alpine{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Four Ways Content Boosts SEO Results

Posted on: January 19th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Four Ways Content Boosts SEO Results guest blog by Stacy Williams, CEO, Big DrumOur technology company clients want their websites to rank high in Google and other search engines. Success with SEO, or Search Engine Optimization, increasingly relies on having fresh, quality content on your website. Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

Testimonials

A great PR person is a great storyteller. Simple as that. When I work with clients, I want to hear their stories. Of course, I also want to know what their goals, objectives and expectations are for public relations. That’s a given. But learning their stories is where I get a charge and bring enth…
What's Your Story?

Monthly Newsletter

Subscribe To Our Newsletter

Each month, you'll receive educational blogs and PR tips for business.

(404) 641-6170