by Wendy Alpine | Jul 11, 2016 | Branding, Marketing, Social Media Marketing
While marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews. As Matt...
by Wendy Alpine | May 11, 2016 | Branding, Marketing
Your brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. It’s not enough to simply put it on everything you do – though that is necessary- you must...
by Wendy Alpine | Feb 17, 2015 | Branding, Media - Internet, Public Relations, Social Media, Wendy Alpine
{ 4:45 minutes to read} Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits: Establish brand recognition Build trust and credibility Gain more exposure Increase website traffic (by including...
by Wendy Alpine | Jan 9, 2015 | Market Research, Media - Internet, Media - Newspaper, Media - Television, Public Relations, Social Media, Wendy Alpine
[Time to Read: 4.8 mins] It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider: Industry Targeting Industry targeting is a great way to reach...
by Wendy Alpine | Sep 22, 2014 | Advertising, Branding, Market Research, Wendy Alpine
To combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero. Apparently, juice sales are down 22% because of a disease called citrus...