Posts Tagged ‘Alpine PR’

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

How Can PR Help Your Company S.C.O.R.E.?

Posted on: March 9th, 2016 by Wendy Alpine
PR shines the spotlight on your business.

PR shines the spotlight on your business.

How often do your think about PR and how it affects your business?

As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. Read More

Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine
"puzzle piece Twitter bird"

image from flickr.com

Did You Know that…?

·         72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

·         794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

·         23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

·         400 million registered users are on LinkedIn (LinkedIn, December 2015)

·         There are nearly 200 million active Google+ users (Business Insider, January 2015)

·         59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

"marketing pr color wheel"At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. Read More

“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business

Posted on: May 22nd, 2015 by Wendy Alpine

"Do You Do Social Media?" & Other Not-So-Savvy Questions from Small Business By Wendy Alpine{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

Ingredients for Branding a Winning Customer Profile

Posted on: February 17th, 2015 by Wendy Alpine

 Ingredients for a Winning Customer Profile by Wendy Alpine{ 4:45  minutes to read}

Customer profiles (also known as case studies) are one of the best ways to promote your business. Here are some of the benefits:

  • Establish brand recognition

  • Build trust and credibility

  • Gain more exposure

  • Increase website traffic (by including it in your marketing automation campaign, adding a call to action or link to your website) 

Read More

Testimonials

A funny thing happened on the way to a conversation with my daughter. She is only 15, but loves cars. Every time we pass a Ford Mustang, she says, “That’s my car.” Never mind that she doesn’t have her learner’s permit yet or that there’s no way she’s getting a Mustang as her first c…
What I Learned About Social Media, I’ve Learned from My 15-Year-Old Daughter

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