Posts Tagged ‘Alpine PR’

What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  Read More

How to Choose A PR Firm

Posted on: May 15th, 2017 by Wendy Alpine
How to choose a PR firm

Choose a PR firm to help increase brand awareness for your business.

Choosing a PR Firm Is Vital for Building Your Business

When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More

Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More

6 Ways to Get the Most Mileage from Your Media Placement

Posted on: March 25th, 2016 by Wendy Alpine

black sports carAfter working hard to get an article published about your company, you don’t want to just post it anywhere and risk getting “lost in the crowd.” But, how do you know what to do with it and where you can place it for maximum traction and attention? Read More

How Can PR Help Your Company S.C.O.R.E.?

Posted on: March 9th, 2016 by Wendy Alpine
PR shines the spotlight on your business.

PR shines the spotlight on your business.

How often do your think about PR and how it affects your business?

As a business owner of a small- to medium-size business, chances are your company name is not part of household conversations. Read More

Can Your Business Afford Not to Do PR?

Posted on: February 10th, 2016 by Wendy Alpine

"happy girl in front of building"When you look around your industry, chances are you see many similarities between companies that are successful, as well as those not so successful. But one thing is sure – those at the top have invested in PR. Read More

5 Social Media Trends for 2016

Posted on: December 22nd, 2015 by Wendy Alpine
"puzzle piece Twitter bird"

image from flickr.com

Did You Know that…?

·         72% of adult Internet users are on Facebook, 62% of the total adult population (Pew Research, August 2015)

·         794 million users login daily via a mobile device (Facebook Investor Report, November 2015)

·         23% of adult Internet users are on Twitter, 20% of the total adult population (Pew Research, August 2015)

·         400 million registered users are on LinkedIn (LinkedIn, December 2015)

·         There are nearly 200 million active Google+ users (Business Insider, January 2015)

·         59% of Instagram users are on the platform daily, including 35% who visit several times a day. Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

"marketing pr color wheel"At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. Read More

“Do You Do Social Media?” & Other Not-So-Savvy Questions from Small Business

Posted on: May 22nd, 2015 by Wendy Alpine

"Do You Do Social Media?" & Other Not-So-Savvy Questions from Small Business By Wendy Alpine{3 minutes to read} Recently, I was asked by a small business prospect: “Do you do social media?” I often worry about that question and how to answer it. “Yes,” I reply (because, of course, we “do” social media), but then I explain that social media is just a tool. Read More

4 Incredibly Simple PR Tricks for Small Business

Posted on: April 24th, 2015 by Wendy Alpine

4 Incredibly Simple PR Tricks for Small Business By Wendy Alpine{4:06 minutes to read} It’s easy to get PR when you’re a big business like Coca Cola, Home Depot or Target. But what if you’re a small company, with less than $5 million in revenue? Read More

Testimonials

Wendy Alpine of www.alpinepr.com shares 5 tips on how to find blog topics.Once you’ve made the commitment to blog, the next hurdle is “What do I blog about?” Here are 5 tips for finding or creating interesting blog topics.

1.  Follow your industry e-newsletters

See what they’re writing about and pick a topic to research, expand and opine upon. If you can give your take …

5 Tips for Finding Blog Topics

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