Posts Tagged ‘Advertising’

9 Reasons to Invest in Content Marketing

Posted on: February 9th, 2017 by Wendy Alpine

Did you know that….

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day. Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

Testimonials

PR Pro Wendy Alpine of Alpine Communications (alpinepr.com) reflects on the controversy and PR nightmare surrounding Paula Dean's recent inappropriate statements.In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities.

The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional might have handled the situatio…

Coulda, Woulda, Shoulda: Thoughts on the Paula Deen Controversy

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