Posts Tagged ‘Advertising’

9 Reasons to Invest in Content Marketing

Posted on: February 9th, 2017 by Wendy Alpine

Did you know that….

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day. Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

Testimonials

Are You Using Social Media to Pitch Your Clients? by Wendy AlpineI recently attended a meeting of the Georgia Chapter of the Public Relations Society of America (PRSA). It featured local broadcast reporters from the top four affiliate stations and focused on how these reporters use social media to source and cover stories.

Many discussed how today there is increa…

Are You Using Social Media to Pitch Your Clients?

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