by Wendy Alpine | Feb 9, 2017 | Marketing
Did you know that…. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which...
by Wendy Alpine | Mar 10, 2015 | Advertising, Market Research, Media - Internet, Social Media, Wendy Alpine
By Stacy Williams, CEO, Big Drum {3:36 minutes to read} Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’...