Media – television Category

How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More

Client Success Story: Tie Into National News to Get Attention for Your Business

Posted on: January 15th, 2017 by Alpine Communications

Public Relations | Tying Into National News | Atlanta | AlpineTying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More

New Year, New PR: 3 Ways to Promote Your Business

Posted on: January 9th, 2015 by Wendy Alpine

[Time to Read: 4.8 mins]

It’s 2015, a time for New Year’s resolutions, a fresh start and wiping the slate clean. There are many ways to promote your business in the new year, but here are a few to consider:Depositphotos_51313007_xs-300x200

Industry Targeting

Industry targeting is a great way to reach your target customer. Read More

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit

Posted on: November 26th, 2013 by Wendy Alpine

Alpine PR Conducts Video Interviews at Atlanta’s Health IT Leadership Summit By Wendy AlpineAbout two weeks ago, as part of my role on the Marketing Committee, I conducted video interviews with Eclipse Web Media at the Health IT Leadership Summit in Atlanta, the premier conference for health  IT leaders in the Southeast. Read More

Coulda, Woulda, Shoulda: Thoughts on the Paula Deen Controversy

Posted on: July 11th, 2013 by Wendy Alpine

PR Pro Wendy Alpine of Alpine Communications (alpinepr.com) reflects on the controversy and PR nightmare surrounding Paula Dean's recent inappropriate statements.In this day and age of 24/7 social media, no one is immune from being called out on stupid comments, especially celebrities.

The recent controversy surrounding Paula Deen and how she handled herself has sparked discussion on crisis management and how a PR professional might have handled the situation. Read More

Case Studies: Still an Important Item in the PR Toolkit

Posted on: July 2nd, 2013 by Wendy Alpine

PR Pro, Wendy alpine of Alpine Communications (www.alpinepr.com) discusses the importance of case studies for a business to demonstrate how customers are using their product or service.If you research Case Studies on the Internet, you will find many different types, from academic proofs of concept to legal case studies. For the purposes of Media Relations, case studies are short (500-word) descriptions of how your product or service is used by a customer. Read More

The 10 PR Mistakes Most Businesses Make (Part 3)

Posted on: June 12th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) completes her series on the 10 PR Mistakes Most Businesses Make.My last two blogs (Parts 1 and 2) discussed six mistakes businesses make when working with PR professionals. These include the disconnect when the client doesn’t understand what PR is, the confusion when the scope of the work is not laid out, the need for proper training, good communication, and staying in for the long haul, and the importance of a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 2)

Posted on: May 29th, 2013 by Wendy Alpine

Wendy Alpine of Alpine Communications (www.alpinepr.com) continues her discussion on common PR mistakes made by businesses.In my last blog, I talked about mistakes 1 & 2, that most businesses make when working with PR consultants. This blog contains mistakes 3-6, highlighting proper training, need for good communication, staying in for the long haul and the client and PR person being a good match. Read More

The 10 PR Mistakes Most Businesses Make (Part 1)

Posted on: May 15th, 2013 by Wendy Alpine

Wendy Alpine of www.alpinepr.com by Alpine Communications begins her series on mistakes businesses make when it comes to PR.As a boutique PR practice, we often get calls from start-up companies, entrepreneurs or small businesses saying they want public relations. They engage us, but in some cases, the process does not turn out the way either party expected. Read More

Does Your Company Want to Be Seen as a Problem-Solver?

Posted on: May 1st, 2013 by Wendy Alpine

Want to look like a hero to your customers? Solve a problem. We helped our client, www.HealthGate.com, position themselves as a superhero coming to the rescue of consumers looking for cost transparency in healthcare. Read More

Testimonials

  The days are longer, the weather is warm and it’s finally beach season. For many, summer means freedom and not a care in the world. However, for many businesses, summer can mean less revenue coming in. Follow these 5 PR Tips to break out of your slump and help your business sizzle this summer…
5 Tips to Help Your Business Sizzle This Summer

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