by Wendy Alpine | Aug 28, 2020 | Marketing, PR and COVID-19, Public Relations
Recently I had the opportunity to talk about Communications Strategies during COVID-19 for the food industry. Since March 2020, we have been in unprecedented times that have impacted employees and employers across the country. From face masks to social...
by Wendy Alpine | May 30, 2017 | Marketing, Public Relations
In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two. At their most basic, PR...
by Wendy Alpine | Feb 24, 2017 | Marketing
Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are...
by Wendy Alpine | Feb 9, 2017 | Marketing
Did you know that…. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads. A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which...
by Wendy Alpine | Dec 28, 2016 | Advertising, Marketing
A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. You will learn the difference and it may inspire you to learn some new...
by Wendy Alpine | Dec 12, 2016 | Marketing
As you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. But, if this is the first time you’ve assessed your website, it may be that you don’t know...
