Marketing Category

How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More

9 Reasons to Invest in Content Marketing

Posted on: February 9th, 2017 by Wendy Alpine

Did you know that….

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day. Read More

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

7 Tips to Rock Your Website

Posted on: December 12th, 2016 by Wendy Alpine

qtq80-KGNPzfAs you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. Read More

7 Tips for Choosing the Right Marketing Content

Posted on: November 25th, 2016 by Wendy Alpine

qtq80-E5mAGMIf you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. Read More

7 Tips for Developing Effective PR

Posted on: November 8th, 2016 by Wendy Alpine

Optimized-scott-brown-cropped2Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. Read More

5 Tips for Developing a Sales Strategy

Posted on: September 29th, 2016 by Wendy Alpine

Business meeting at a creative office, sales strategyAs a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Read More

Is Your Content Marketing Approach Working for You?

Posted on: September 9th, 2016 by Wendy Alpine

snip_20160912164125Many businesses today are using content marketing to promote their business, increase SEO and boost sales. When properly used and promoted, it has consistently proved to be effective. Content promotion can be done by your own company or you can hire an outside agency to do it for you, but regardless of the method, content marketing is a prime way to boost your company’s image. Read More

How to Collect Customer Reviews

Posted on: July 11th, 2016 by Wendy Alpine

thumbs upWhile marketing one’s product or services is a huge part of business, there is more to being successful than just having a good marketing campaign. For any business to be truly successful and frequently sought after, it is vital that one get good reviews.  Read More

9 Ways to Make Your Branding Efforts Personal

Posted on: May 11th, 2016 by Wendy Alpine

BrandYour brand is important, and when it comes to getting your name out there, it is your most reliable asset. But, it is only valuable if you are using it to its full potential. Read More

Testimonials

“What does Alpine Communications do?” I’m often asked at networking meetings.

When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. My thought bubble would be here’s my chance to explain what I do.

The main thing PR does …

What Is PR?

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