Advertising Category

7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More

5 Tips for Developing a Sales Strategy

Posted on: September 29th, 2016 by Wendy Alpine

Business meeting at a creative office, sales strategyAs a business owner myself, I recognize there are many facets of business that must work together for a successful business. Some include having a reputable brand, a solid online presence, the right connection(s) in the world of PR marketing and an effective sales strategy. Read More

Creating an Engaging, Effective Newsletter

Posted on: July 25th, 2016 by Wendy Alpine

newsletterIf you want your business to grow, then you need to look for ways to promote your product or services. If you can promote your business without spending an exorbitant amount of money – even better! Read More

3 Differences between PR and Marketing

Posted on: December 18th, 2015 by Wendy Alpine

"marketing pr color wheel"At a recent business meeting, a wealth management business owner said he wanted to attract more qualified investors as clients. He mentioned that he had a unique approach to investing and shared copies of a book he co-authored. Read More

New Year, New PR: 7 Public Relations Resolutions for 2016

Posted on: November 25th, 2015 by Wendy Alpine

"leaping from 2015 to 2016"

As the year winds to a close, it’s a great time to think about PR goals and how you want to position your company in the year ahead. One of the best ways to do that is to take stock of what worked and what flopped. Read More

Using Display Advertising as a Content Distribution Network

Posted on: March 10th, 2015 by Wendy Alpine

By Stacy Williams, CEO, Big Drum

Using Display Advertising as a Content Distribution Network by Wendy Alpine{3:36 minutes to read}  Successful B2B marketers are increasingly relying on content marketing to generate leads and pull prospects through the sales funnel. Reams of content are being generated, addressing potential customers’ pain points at different stages of their buy cycles. Read More

What Is PR?

Posted on: November 18th, 2014 by Wendy Alpine

“What does Alpine Communications do?” I’m often asked at networking meetings.

When I say “PR,” I often get a glazed look. If there were a thought bubble, what probably would appear is an ad for their company. Read More

How to Revitalize a Brand? Try Making it a Superhero

Posted on: September 22nd, 2014 by Wendy Alpine

Superman, Ironman, Captain America, and...Captain Citrus? Watch for This New Superhero! by Wendy AlpineTo combat slumping orange juice sales, the Florida Department of Citrus has developed a new PR campaign — reinventing the portly Captain Citrus into a strapping Marvel Comics superhero.

Apparently, juice sales are down 22% because of a disease called citrus greening, but also because people are drinking less of it. Read More

“PR Chicks” Hatch Some Great Ideas, But Often Don’t Get the Credit

Posted on: August 25th, 2014 by Wendy Alpine

"PR Chicks" Hatch Some Great Ideas, but Often Don't Get the Credit by Wendy AlpineSo at first glance, this headline sounds glib and sexist. But it’s not meant to be. I’m being a little tongue-in-cheek here after reading an article on Wyoming Public Media’s website about how women tech PR and Marketing professionals often don’t receive the credit they deserve for a product’s success. Read More

American Idol for B2B

Posted on: June 5th, 2014 by Wendy Alpine

American Idol for B2B By Wendy AlpineCompanies, whether Business to Business (B2B) or Business to Consumer (B2C), are always looking at fresh approaches to promote their business. I recently came across this article from MediaPost about Boost Mobile and their innovative “Spokesbattle” campaign to select a spokesperson. Read More

Testimonials

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