Challenge: This trusted time and attendance company, long known for their time clocks, needed a PR partner to promote their new cloud-based time and attendance solution for small business.
Solution: Team Alpine developed a full-powered PR program that targeted four industries over the course of a year, including healthcare, hospitality, manufacturing and education.
- A content cache for demand generation campaign
- Media coverage and bylined articles in medical, dental and construction industry publications, such as Medical Practice Insider, HIS Talk Practice, Dental Economics and Modern Contractor.
- Increased awareness of its cloud-based system among current and prospective customers