Challenge: Catavolt is a software company that helps enterprise businesses access back-end data for mobile devices for business process improvement. The company wanted to launch its technology platform to the healthcare market, especially providers and payers, but needed to find a firm that had healthcare experience.
Solution: Catavolt turned to Alpine for its healthcare expertise. We worked with the Marketing team to develop messages and communications for the launch of its mobile healthcare platform.
Results: Media outreach during health IT trade shows, including Engage, mHealth and National Association for Home Care & Hospice, resulted in media coverage in widely read health IT publications, including MedCity News and mHealth News.