Blog

9 Reasons to Invest in Content Marketing

Posted on: February 9th, 2017 by Wendy Alpine

Did you know that….

According to DemandMetric, content marketing costs 62% less than traditional marketing and generates about three times as many leads.

A Hubspot poll found that 39% of today’s marketing budgets are spent on content marketing, which produces 27 million pieces of content every day. Read More



Do You Need to Get the Word Out About Your Business? 4 Tactics to Consider

Posted on: January 24th, 2017 by Wendy Alpine

Getting your company noticed is no easy feat. There are so many tools in the toolbox: Public relations. Advertising. Digital marketing. Webinars. Conferences and events. The list goes on.

The common denominator: It’s all about getting the message out about what you have to offer and why someone needs it. Read More



Client Success Story: Tie Into National News to Get Attention for Your Business

Posted on: January 15th, 2017 by Alpine Communications

Public Relations | Tying Into National News | Atlanta | AlpineTying into national news is a great way to get PR for your business. Reporters are always looking to get local reaction to national trends and reports on job numbers, the economy, gas prices, etc. Read More



5 Reasons to Hire a PR Professional

Posted on: January 10th, 2017 by Wendy Alpine

 

PR is an essential tool for many businesses. If you’re launching a new product, just raised a large sum of money for your startup business, or recently won a prestigious industry award, PR can be used to get the word out. Read More



7 Ways Advertising is Different from Public Relations

Posted on: December 28th, 2016 by Wendy Alpine

A few years ago, I wrote a blog post about the differences between advertising and public relations. It’s been the most popular blog I’ve written, so I thought I’d do an update. Read More



7 Tips to Rock Your Website

Posted on: December 12th, 2016 by Wendy Alpine

qtq80-KGNPzfAs you look ahead to 2017, now’s the time to take stock of your website and make it work better for you. After all, it’s always better to work smarter not harder. Read More



7 Tips for Choosing the Right Marketing Content

Posted on: November 25th, 2016 by Wendy Alpine

qtq80-E5mAGMIf you are new to owning a business, or perhaps, are looking for ways to improve your visibility and build a stronger business in the new year ahead, there are many things to keep in mind regarding a beneficial marketing content strategy. Read More



7 Tips for Developing Effective PR

Posted on: November 8th, 2016 by Wendy Alpine

Optimized-scott-brown-cropped2Centuries ago King Solomon stated, “A good name is better than riches…” That statement was true then and no less true today. The difference is that now, maintaining that good reputation is paramount because years ago the news was more contained due to a lack of media and communication. Read More



5 Reasons Companies That Use PR Are More Successful

Posted on: October 25th, 2016 by Wendy Alpine

Rimidi Diabetes | Alpine CommunicationsThere are some companies out there who believe that PR is little more than free advertising.  However, these companies are wrong, as PR is neither advertising nor free. In fact, it can involve a great deal of work and time, and if done correctly, will involve a monetary investment as well. Read More



Why Does My Business Need PR?

Posted on: October 10th, 2016 by Wendy Alpine

Public Relations Atlanta

If you are looking for ways to improve your company’s visibility and thus increase revenue, there are many approaches you may take, but one of the best actions is to work with a public relations firm. Read More




Testimonials

“Wendy has been a fantastic addition to the Health IT Leadership Summit marketing committee. Via her media and public relations expertise, she has helped raise the profile of the event, which in turn helped us achieve record attendance. I look forward to further collaboration with Wendy.
Jennifer DennardDigital DivaHIStalk

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