Blog

Top 7 Best Free Resources for Public Relations

Posted on: August 10th, 2017 by Wendy Alpine

Public relations is a great way to increase credibility and name recognition for your company. But many businesses think it’s only for large companies. Not true. While public relations professionals certainly have the expertise to catapult your brand to success, there are many free resources available to get you started. Read More



How Stunts Can Help Gain PR Attention

Posted on: August 9th, 2017 by Wendy Alpine

Eye-catching stunts always gain attention when it comes to PR, but the question is, will they gain good PR or bad PR?

This year’s Discovery Channel Shark Week started off a little differently than ones before, as Michael Phelps was set to race a great white shark, one of the most fearsome predators in the world. Read More



5 Tips to Help Your Business Sizzle This Summer

Posted on: July 13th, 2017 by Wendy Alpine

 

The days are longer, the weather is warm and it’s finally beach season. For many, summer means freedom and not a care in the world. However, for many businesses, summer can mean less revenue coming in. Read More



What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  Read More



How to Choose A PR Firm

Posted on: May 15th, 2017 by Wendy Alpine
How to choose a PR firm

Choose a PR firm to help increase brand awareness for your business.

Choosing a PR Firm Is Vital for Building Your Business

When it comes to promoting your company, it is important to choose a PR firm to help grow your business. Read More



Why Traditional Media is Still Important

Posted on: April 21st, 2017 by Wendy Alpine

In a 24/7 social media world, it might surprise many to learn that traditional media is still alive and succeeding as a tool for getting the word out about your business. Read More



Spring Ahead: 8 PR Tips to Spruce Up Your Business

Posted on: April 6th, 2017 by Wendy Alpine

Spring is in the air, and it’s a great time to take stock of what’s working and what isn’t in your business. Does your website need a refresh? Are you planning any events or trade shows? Read More



5 Reasons to Use PR to Catapult Your Business

Posted on: March 29th, 2017 by Wendy Alpine

If you are tired of your business puttering along the same as it has for months on end, and want a way to boost it into the limelight, then now is the time to learn how a PR professional can catapult your business. Read More



How to Cultivate Media Relations

Posted on: March 9th, 2017 by Wendy Alpine

Like it or not, the press is still a fundamental part of the world we live in. But with today’s many venues for sharing news, the original approach to working with the media has changed. Read More



How Effective is Your Digital Marketing Approach?

Posted on: February 24th, 2017 by Wendy Alpine

Now that 2017 is fully underway, it is vitally important that you have a solid digital marketing plan for what you want the upcoming weeks and months to look like. From social media to strong SEO, algorithm updates, and an assortment of marketing tactics, there are many aspects of digital marketing and each of them will serve a place in the successful business. Read More




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