What is the Difference Between PR and Marketing?

Posted on: May 30th, 2017 by Wendy Alpine

In years prior to the massive use social media, it was rare that one needed to explain how PR and marketing differed. However, while today’s world can sometimes make the lines blur a bit, there are still distinct differences between the two.  At their most basic, PR is distinguished as being responsible for maintaining the overall public image for the company while marketing’s job is to promote a specific set of products or services.

But there are more differences than just these.

Ideally, your company’s marketing and PR team will work together to promote your company’s success. After all, by working together your company will have a broader scope of influence. At Alpine Communications, it is our goal to see that your business succeeds in every area. Give us a call today to learn how we can promote your company to its fullest advantage.

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“Alpine Communications devotes high-level perspective to the PR process. They helped us with a product launch, which resulted in significant media placements and much business as a result of the media exposure. I would absolutely recommend them.
Lance WhippleDirector of MarketingLathemAtlanta

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